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Global Trusted Advisors

Joanne Gassman, Vice President, BMO, Bank of Montreal, Vancouver and Suburban District

Betty Wood, Chair, GroYourBiz Virtual Trade Advisory Board And Principal, W Consulting

Betty Wood is Principal Consultant at W Consulting – initiatives focused on improving the success of women entrepreneurs. Betty is known for her distinguished career in supplier diversity, international development consulting, women’s business market leadership, and commercial banking. Her professional career of 32 years with RBC enabled success as a founder of the Global Banking Alliance for Women, a consultant with the IFC and World Bank, and a founding leader with WBE Canada.  She has received multiple awards for her work from RBC, The International Alliance of Women (TIAW); Organization of Women in International Trade (OWIT); and the Global Business Women’s Network (USA).


Angela Marshall Hoffman, President World Strategies, LLC

Angela Marshall Hofmann is President of World Strategies, LLC, a certified, woman-owned government affairs and policy consulting firm that provides strategic, innovative solutions to accelerate global investment, manage risk, enhance reputation and drive significant cost savings by responsibly the leveraging chain. For over 20 years, Angela has served as a trusted advisor to members of the U.S. Congress and Executive Branch as well as to CEOs and senior executives in complex, multi-national organizations for over two decades. Previously, Angela was Vice President, International Corporate Affairs, at Walmart Stores, Inc. where she led the company’s external engagement in 40+ retail, ecommerce and sourcing countries around the world.  She also launched innovative public-private chain capacity building projects focused on transparency, building safety, agricultural development and women’s economic empowerment in Latin America, Asia and Africa.  Angela joined the company in 2002 as Director of International Corporate Affairs in the company’s Federal Government Relations office in Washington, D.C.  In 2005, she moved to company headquarters in Bentonville, Arkansas where she led corporate affairs engagement in the Americas as well as gained operational experience in the supply chain when she was promoted to Vice President, GNFR (indirect spend) and Sourcing Services in Walmart Global Sourcing. Prior to Walmart, she served as International Trade Counsel on U.S. Senate Finance Committee under Chairman Max Baucus.  Angela joined the Senator’s staff in 1989 as a congressional liaison in the State of Montana and in 1997, after receiving her Juris Doctorate from the University of Montana, was his legislative counsel for agriculture and trade in Washington, D.C. Angela is a staunch advocate for women’s empowerment and continues to be active in the Organization of Women in International Trade (“OWIT”) a voluntary, non-profit association of professionals interested in international trade.  She joined the organization in 1997 and in 2005 served as President of the Washington, D.C. chapter.  From 2010-2013 she served as President of the organization which included 25 chapters and 2000+ members around the world.


Amanda Ellis, Special Advisor for International Programs & Partnerships, Office of the President, East West Center

Amanda Ellis currently serves as Special Advisor in the Office of the President at the East West Center. Until March 2016 Ms. Ellis served as New Zealand’s Head of Mission and Ambassador to the United Nations in Geneva and the Prime Minister’s Special Envoy to Francophone Africa. From 2010 she was Deputy Secretary International Development and the first woman to head the New Zealand Aid Programme, managing an annual budget of over $0.6 billion. Prior to this, Ms. Ellis was Lead Specialist in the Poverty Reduction and Economic Management Group at the World Bank Group in Washington D.C., where she managed the World Bank President’s Global Private Sector CEO Leaders Forum and led the Doing Business gender research project which created “Women, Business and the Law.” While at the World Bank, she worked with the Economist Intelligence Unit to create the EIU Women’s Economic Opportunity Index. Ms. Ellis also founded the International Finance Corporation’s gender program, where she developed the first lines of credit for women entrepreneurs in Africa delivered through local banks. In the late 1990s she served in senior executive roles at Westpac Banking Corporation in Australia, including as Head of Women’s Markets and National Manager Women in Business.

Ms. Ellis is the author of two best-selling Random House books, Women’s Business, Women’sWealth and Woman 2 Woman and lead author of five research titles in the World Bank Directions in Development series on gender and growth in Africa, the Middle East, East Asia and the Pacific. A founding member of the Global Banking Alliance for Women, Ms. Ellis is the recipient of the TIAW Lifetime Achievement Award for services to women’s economic empowerment and the East-West Center Distinguished Alumni Award. Amanda serves on the advisory boards of the UN Women’s Empowerment Principles, Women in Leadership Europe, WEConnect International, and FINCA International Foundation. She is a member of NZ Global Women and an honorary member of BPW International. She serves on the Friends of the East West Center Board, the World Economic Forum Future Agenda Councils and the Council on Foreign Relations (CFR) Advisory Committee on economic inclusion.

She holds a BA First Class Honors degree in French and Economics from the University of Otago, New Zealand, an MA degree from the University of Hawaii at Manoa which she earned on an East-West Center scholarship, an LTCL from Trinity College London. She has taken part in executive education programs at Harvard University, Stanford University and INSEAD.


 Angelika_headshot (close)Madeleine Baker, Manager, Technology Strategy, Procurement & Supply Chain, TELUS

Maddy has had a broad and exciting career within the Procurement & Supply Chain field.  Within TELUS, Maddy and her team are responsible for leading the future state strategy, processes and policy within the function, in addition to operational management of compliance, risk, offshore support, Supplier Diversity, technology, and data intelligence.  She is a strong advocate for expanding the profile and impact of Supplier Diversity within Canada, and sits on the WBE Canada Board of Directors, and GroYourBiz Vancouver Board.  Prior to joining TELUS in 2016, she held progressive roles within GlaxoSmithKline in Europe and North America, ultimately holding the position of Head of Procurement, United States, including responsibility for delivering the organisation’s Supplier Diversity commitment.  There is a strong commitment within TELUS towards Supplier Diversity, and a recognition that our programme delivers an improved and innovative customer experience by taking proactive steps to provide equal access to a supply base that reflects the diversity of where we live, work, and serve.


Teresa Guillén Zulueta, Founder Mujer Exportadora (Export Woman), Spain

Teresa’s 23 years of professional experience include exporting industrial and consumer goods, services and food products to more than fifty countries covering all five continents. She has extensive practical experience with the systems and tools of International Trade Intelligence and International Trade promotion, both from the institutional point of view as well as providing specific assistance to the SME. Among her publications, Teresa has written Export Guides about several topics such as distribution channels, export barriers, etc. Moreover, her latest publication “Export Woman: International Negotiation” focuses on her own experiences and the difficulties she has faced by cause of being a woman and the lack of information about the topic of “Woman and International Trade”. For this reason, she launched Export Woman Services, a unique programme for Women Organizations and entrepreneurs to help address the challenges and gender issues in International Trade.