All You Need to Know About Social Media Marketing
Although marketing trends are always changing, barely anyone was able to anticipate the drastic changes 2020 would bring. Brands were driven to revamp marketing structures and were compelled to strengthen their online presence. Overall, the competition increased as everyone turned their attention to social media. Indeed, Pew Research Center statistics show that over 72% of adults in the US were avid users of some form of social media last year. Though Facebook still reigns, expect Instagram and TikTok to overtake the platform in terms of user number and engagement.
