Andréanne Laurin is the co‐founder and executive director of LOCO, the first ecological and zero-waste grocery store in Québec. The other co-owners are: Sophie Maccario, and Marie‐Soleil L'Allier. LOCO now has four stores within the greater Montreal area which are located in Villeray, Verdun, Brossard and Ahuntsic. Having earned a bachelor's degree in marketing communication and a master's degree in environmental sciences from UQAM, Andréanne embarked on the opening of LOCO grocery stores with three student colleagues. Aiming to make a social and ecological difference, LOCO’s mission is to offer a basket of groceries with the least environmental impact, to democratize and facilitate the adoption of a zero-waste lifestyle, to encourage a local and human scale economy, to reduce food waste, to encourage healthy eating and contribute to greening the food system in Quebec.