Janet Hiebert
Samsara Cycle
Vancouver, British Columbia

Samsara Cycle’s founder, Janet Hiebert grew up riding her bike around Vancouver. Amongst her network of friends all were cycling – both indoors and outdoors. When she took up both, there was a quick recognition of a lack of flattering, tasteful yet technical apparel options. As one who appreciates fashion and design, she wanted her on-bike look to reflect her off-bike style. Out of a personal need, Samsara Cycle was born. Cycling has historically been a male-dominated pursuit that can feel exclusive and intimidating. Our founder wanted to provide support and inspiration with flattering cycling apparel exclusively for women that they would be excited to wear and get out and
ride more often.