Getting Ready – Setting the Stage …to get the most from your event marketing investment

With speaker Chala Dincoy, CEO and Founder of Coachtactics

This is the first of a three part webinar series from WBE Canada: ‘Getting your ROI from Events’ designed to help those planning to attend major events this fall like: EXCELerate2015 or Connect, Collaborate, Succeed. It is also ideal for anyone gearing up to get the most out of their event attendance this fall.

WEBINAR Aug 27, 2015 at 2PM



  • You’ll learn:
    • The need for a marketing plan; how events fit-in as a strategy to meet your clients and/or influencers
    • How to determine which events are a fit;
    • The imperative for face-to-face to create/enhance a relationship
    • Getting your ROI means laying the groundwork  – get the tools to:
      1. Determine your goals for the event
      2. Identify the costs
      3. Project the required return
      4. Determine your key message (critical)
      5. Plan for follow-up

Chala Dincoy is the CEO and Founder of Coachtactics. She’s a Market Demand Expert who helps entrepreneurs package their unique expertise and tap into their Qualified Buying Market.

In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc. for 20 years. Now she’s a certified business coach, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, a speaker featured on Rogers TV, the National Post, the Ottawa Citizen, a radio segment host on the Small Business Big Ideas Show and a video blog contributor to the Meetings + Incentive Travel Magazine.
Chala dishes out big advice that’s to the point, accelerates your growth and is like ROCKET FUEL for your business!

Other webinars in the series include:

September 3, 2015 1PM (EST): Webinar #2 –  You’re On! … network the event– Make the most of in-person connections, with Julia Hubbel, The Hubbel Group

September 15, 2015 1PM (EST): Webinar #3 – The Art of the Follow up …  keys to keeping it going! Speaker Jaeny Baik, and Marty Britton, Britton Management Profiles Inc.


Visit for more details!