WBE Canada Webinar Series: Getting Your ROI from Events

Getting Ready – Setting the Stage …to get the most from your event marketing investment

With speaker Chala Dincoy, CEO and Founder of Coachtactics www.coachtactics.com

This is the first of a three part webinar series from WBE Canada: ‘Getting your ROI from Events’ designed to help those planning to attend major events this fall like: EXCELerate2015 or Connect, Collaborate, Succeed. It is also ideal for anyone gearing up to get the most out of their event attendance this fall.

WEBINAR Aug 27, 2015 at 2PM

You’ll learn:
- The need for a marketing plan; how events fit-in as a strategy to meet your clients and/or influencers
- How to determine which events are a fit;
- The imperative for face-to-face to create/enhance a relationship
- Getting your ROI means laying the groundwork – get the tools to:
  1. Determine your goals for the event
  2. Identify the costs
  3. Project the required return
  4. Determine your key message (critical)
  5. Plan for follow-up

Chala Dincoy is the CEO and Founder of Coachtactics. She’s a Market Demand Expert who helps entrepreneurs package their unique expertise and tap into their Qualified Buying Market.

In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc. for 20 years. Now she’s a certified business coach, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, a speaker featured on Rogers TV, the National Post, the Ottawa Citizen, a radio segment host on the Small Business Big Ideas Show and a video blog contributor to the Meetings + Incentive Travel Magazine.
Chala dishes out big advice that’s to the point, accelerates your growth and is like ROCKET FUEL for your business! www.coachtactics.com

Other webinars in the series include:

September 3, 2015 1PM (EST): Webinar #2 – You’re On! … network the event– Make the most of in-person connections, with Julia Hubbel, The Hubbel Group

September 15, 2015 1PM (EST): Webinar #3 – The Art of the Follow up … keys to keeping it going! Speaker Jaeny Baik, Jaenybaik.com and Marty Britton, Britton Management Profiles Inc.