Most business owners struggle with their Value Proposition and have immense difficulty with differentiating their offer in a way that feels both authentic and accurate. We live in a business climate where competition is ever increasing, commoditization of our offer is becoming the norm, and consumers are increasingly skeptical. This environment requires a different approach to building value, and it is essential that the entrepreneur have not only clarity and confidence in their offer, but also express an inspired vision of a better world. In this session, Canada’s first Differentiation Coach — a Master Certified Coach and ICF Coaching Impact award recipient — will help conference delegates understand how they can improve their business performance by:

• Injecting the one over-looked and essential ingredient into their Value Proposition
• Leveraging a proven framework to create a sustainable, differentiated offer
• Understanding how to take their business from success to significance.