A quick tip on how to prepare for a conference like EXCELerate 2015 from “Me Inc.” Speaker, Diana Bishop:
I know you have heard it all before but you have only got 30 seconds to get someone’s attention — so CREATE THEN PRACTICE a clear concise and INTERESTING Elevator Speech about who you are, what you do, and most importantly, what makes you unique or different.
I have never met anyone who doesn’t have a great story to tell – but most people either don’t know what it is, or how to tell it to grow their business, profile, brand and reputation.
Here’s a Quick Tip. Start the sentence with how you HELP your client or customer, such as, what I say — “I help people create and communicate the story of their success.” The response is usually, “wow, that’s different. Tell me more about that.”
Diana spent 20 years as a national and international TV News Correspondent working for CBC, CTV, Global and NBC News where journalism took her around the world covering the stories and careers of some of the biggest newsmakers of the day from Nelson Mandela to Celine Dion. Diana is now using her well-honed communication and marketing skills to help leaders in business, politics, law, health care, fashion and entertainment package their stories and brands into intellectual property they can use to reach and influence a wider audience, create new products and services, and ultimately move them from success to significance.
Did you know: Diana is also the Granddaughter of the famous Billy Bishop, Canada’s top flying ace of the First World War.
Catch Diana’s “Meet the Expert” Session:
“Me Inc.” at 10:00 am and 2:30 pm on Friday October 2nd