Blogs
Politics and Tragedy! Support Afghan Women
Waking up in Canada today and hearing our Federal election being called during a Pandemic; more Haitian lives were claimed in a major earthquake, and the Taliban takes over KABUL! We made many steps going forward but then, unfortunately, many steps have now gone backward. I had so many great memories of our company being one of the first UNDP projects working in Afghanistan, leading the Afghan Women’s Business Exhibition & Conference in June 2003 (the war had ended just 3 months earlier). The great women who came with me (Anu Agarwal, Faye Beck, Emma Quin, and Jennifer MacMillan) were filled with hope in bringing our global trade program to the Afghan women (and their families). But yes, we had anxiety too – were Afghan women ready for the changes in product & business development? At our finale, our anxiety was over when hundreds of women came from every province in the country, and then a beautiful Afghan woman came up to the stage, taking the microphone and said, “With this hand, I will rock the cradle, and with this hand, I will rock the world. Thank you for bringing our garden back to us.” Why am I sharing this now? Thanks to Ambassador Melanne Verveer, Seneca Women...
2 Inspiring GroYourBiz Members Launched Their Own Book!
Congratulations to Tasneem Virani & Yvonne Douma! These 2 inspiring GroYourBiz Members have both recently launched their own book!
That’s A Wrap – Have a Safe and Healthy 2021!
A Holiday Message from Barbara Mowat, founder, GroYourBiz
How Different Types of Content Require Different Approaches to Localization
In our first 2 blogs we introduced you to the ‘What’ and ‘Why’ of localization and internationalization. We gave you various reasons to implement it in your marketing and communication strategy as well as some practical tips. This last blog of our localization series is the ‘How’ of localization and explains the basic types and approaches that are available.
How to Optimize Localization to Establish Your Brand and Improve Customer Experience
Tips to optimize localization to establish your brand and improve customer experience.
What is Localization and Why You Need It to GroYourBiz
Have you ever experienced that slight panicky feeling when traveling? For example, trying to decipher the menu in that off-the-beaten-path diner in Thailand? Or staring blankly at a Greek police officer who is trying to give you directions, but you have no clue what he or she is saying? This panicky feeling is only logical, because everyone wants to understand what they are eating, buying, renting, signing or being told.
Remember it is NOT the time to “give up” but to STEP UP and continue to pivot and GroYourBiz!