Your business isn’t as unique as you think. Research shows that buyers don’t see you as different compared to your competitors. This comes out loud and clear when you’re price-shopped, lose the sale to a competitor or worse yet-can’t even get the meeting with the decision makers in the first place! Time-starved buyers don’t have the desire to meet with just one more vendor who does the same thing as their current vendor. There’s a reason why calling more leads or hiring more sales staff isn’t helping grow your business faster. The answer is simple, it’s scientific and it requires very little investment other than a few changes to what you’re already doing to reach out to prospects.