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Profiles of Members

Aviva Abraham
Aviva Abraham, B.S. Accounting, CPA
Creative Financial Planning Group, Toronto
Paying too much for your healthcare coverage? Or.... don't have any coverage at all? Aviva shows self employed and small business owners how to minimize out of pocket medical expenses- providing affordable, customized healthcare solutions which save you money today on existing medical expenses, and protect your finances and your business for the future.
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Anna Aceto-Guerin
Clear Path, Cambridge
Clear Path is an HR consulting firm that specializes in disability claims management. The Clear Path team helps employers navigate through the bureaucratic maze, improve health outcomes for their workers, and reduce WSIB/WCB claim costs. We exceed our client’s expectations with our extensive knowledge, exceptional customer service, and the impressive results we achieve for them.
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Christina Adams
Antenna Social Media & Design, St. John's
Christina, a digital media expert for over a decade, oversees operations, client relations, and strategic direction for Antenna – leading the team to award winning results. She provides marketing insight to all projects with her inimitable sunny disposition.
Jacqueline Armstrong Gates
Jacqueline Armstrong Gates
Gowling WLG , Kitchener
With twenty years of litigation experience, Jacqueline recently completed her term as head of the WLG's Waterloo Region office's advocacy department. Jacqueline's broad commercial litigation practice emphasizes commercial and banking litigation, injunctions, shareholder and partnership disputes, negligence actions, construction liens, leasing disputes, product liability, title insurance and the defence of general insurance matters, including personal injury, third-party property damage, wrap-up, and construction and transportation issues.
Megan Babienko, CPA, CA
KPMG, Calgary
Megan is partner at KPMG Enterprise with more than 11 years of experience providing business, accounting and tax advisory services to private company owners and professionals. She is passionate about working with entrepreneurs, family businesses and emerging fast growing companies from a wide variety of industries and backgrounds. Megan loves to build long lasting relationships with her clients and help see them succeed in their business.
Madeleine Baker
TELUS, Vancouver
Maddy has had a broad and exciting career within the Procurement & Supply Chain field. Prior to joining TELUS in 2016, she held progressive roles within GlaxoSmithKline in Europe and North America, ultimately holding the position of Head of Procurement, United States, including responsibility for delivering the organisation’s Supplier Diversity commitment. Within TELUS, Maddy and her team are responsible for leading the future state strategy, processes and policy within the function, in addition to operational management of compliance, risk, offshore support, Supplier Diversity, technology, and data intelligence. There is a strong commitment within TELUS towards Supplier Diversity, and a recognition that our programme delivers an improved and innovative customer experience by taking proactive steps to provide equal access to a supply base that reflects the diversity of where we live, work, and serve.
Liz Bandelin
Liz Bandelin
Nu-Tea Company, Abbotsford
Liz Bandelin is the president and founder of Nu-Tea Company, a Canadian specialty tea company. She created the Tega Organic Tea brand, loved for its unique packaging and delicious fair trade organic ingredients. Tega Tea is sold in Canada, the US and Asia.
Nancy Benetton
Cameraworks Productions International, Vaughan
Nancy is President and CEO of Cameraworks Productions International, a full-service and fully-equipped video production company producing creative and engaging videos for clients in diverse industry sectors: Corporate, Small Business, Energy/Industrial, Non-Profit and Government. Whether you need a corporate video, promotional video, explainer video, training video, corporate event video, social media video or aerial video, Cameraworks helps your business communicate through the POWER OF VIDEO!
Anu Bidani
Stem Minds, Aurora
Anu Bidani is the CEO of STEM MINDS, a company that focuses on empowering youth to become fearless leaders by developing agility and a love of learning through STEM (science, technology, engineering, math). STEM MINDS’ mission is to bring the best in learning experiences to youth to create #Fearless Learners through after school programs, in school programs, camps, workshops and professional development for educators. We believe in creating our future leaders, game changers and problem solvers to build a better, more agile society for future generations. We have a dedicated OCT certified teaching staff, a state-of-the art learning environment and a network of strategic partnerships to successfully expand the reach and impact of education to all children!
Diane Bishop
Diana Bishop
The Success Story Program™ , Barrie
Diana Bishop builds brands, people brands. As a former National and International TV News Correspondent for CBC, CTV, Global and NBC News, Diana is the creator of The Success Story Program™ which works with highly motivated leaders in Business, Law, Not-For-Profit and Politics helping them to develop their personal brands in order to shape their identities, raise their profiles and grow their reputations and influence. Her clients have have won various Entrepreneur of the Year Awards, been on Dragon's Den, signed contracts for regular spots on Canadian and U.S based TV shows, done TED and TEDx Talks, gone on national and global speaking tours, written books, developed new products and services, sold businesses… thereby achieving personal and professional goals TEN times bigger than they ever thought possible!
Ann Bradt
Capital Ready, Toronto
Capital Ready offers consulting services to better position companies for growth. We work with established businesses that want to scale up to seven figures in revenue. We create tailored blueprints that assess barriers and identify opportunities for growth as well as offer consulting services to help them develop human and financial capital strategies. We also offer strategic consulting to financial institutions to help them develop the right language and approach, make meaningful connections and have better conversations with women entrepreneurs.
Laural Carr
Impagination Inc. , Toronto
Laural Carr is an award-winning, 30-year creative business development expert at her Toronto-based firm, Impagination Inc. She works alongside successful service businesses who want to increase results by improving the three “R’s”; revenue, reputation and (ROI) return on investment. She is the creator of the Persona Maker™ Approach and the Impact Formula™, proprietary tools for building marketing and branding strategies with guaranteed impact.
Vicki Coombes
Your Bright Horizons, London
Curious as to whether you are a Hummingbird? Tired of being told to ‘find your passion’, to ‘just choose one thing’? Are you struggling with the challenges of having a diverse AND successful career, great relationships AND many interests, a fulfilling AND meaningful life? Vikki leads personal growth programmes for people who are driven by their curiosity to pursue their ever-changing widely varying interests. She empowers them to value themselves and to bring that value into their work, relationships and communities.
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Diana Costain
Buy The Sun/BTS Investment Properties, Phoenix
Daina Costain is Buy The Sun’s Founder, business strategist and President, a former securities stockbroker, private banker and entrepreneur. Ms. Costain heads up Buy The Sun’s acquisitions, investor and client relations and construction management.
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Wendy Cracchiolo
Get Your Move On, Phoenix
Wendy is the down-sizing consultant and business growth strategist in the luxury moving and storage industry for Get Your Move On. Get Your Move On is a Phoenix based, family-owned and operated full-service moving company, that also offers storage and delivery services.
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Melanie Crocker
RubyRose Beauty Bar, St. John's
Melanie, a former Communications and PR professional, is the founder of RubyRose Beauty Bar. While she was on maternity leave with her second daughter, she got the idea to create a place for kick-ass women to gather and enjoy one another's company, and to unapologetically indulge in time away from the hassles of daily life.
Sandra DSouza
Sandra D’Souza CPA, CA
Sandstone Solutions Group Inc., Mississauga
Sandra is the founder and Managing Director of Sandstone Solutions Group Inc., a boutique executive search firm. As a CPA, CA with over 20 years of experience in both senior finance and recruiting roles, Sandra is able to work with her clients to help clarify their hiring needs, and find the right people to expand their finance and head office teams.
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Joanne Dereta
Stonegate Private Counsel, Toronto
Managing Director and Principal; MBA, CFP, RFP, CIM, TEP. Joanne manages wealth for successful Canadians, transforming their financial lives from chaos to confidence.
Tania DeSa
Tania DeSa International, Toronto
We are on a mission to inspire women and underrepresented minorities to find voice and visibility in corporate boardrooms, so that they amplify their impact and get promoted. When there is more diversity in C-Suite, we all win. We specialize in helping Fortune 500 employees build relationship capital through workshops & group training on 3 continents.
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Chala Dincoy
Coachtactics, Mississauga
Chala Dincoy is the CEO and Founder of Coachtactics, She’s a brand marketing expert who helps small businesses feel like a NATIONAL BRAND (without paying the big bucks!)
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Kathleen Dwyer
KCD Web Services, St. John's
Kathleen is a WordPress specialist and owner of KCD Web Services. In addition to creating beautifully designed websites for businesses and organizations, KCD Web Services offers WordPress training and WordPress Rescue Maintenance plans for existing sites. If you've got the website blues, Kathleen can help.
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Kate Elliot
Up Public Relations, Halifax
Kate Elliot, Owner of Up Public Relations, helps clients achieve tangible marketing and communications goals while establishing trusted and valuable relationships. Specializing in social media strategy and implementation, event conception and management, as well as traditional marketing and communications development, Kate strives to bring an innovative, authentic and flexible approach to every project.
Stephanie Espinosa - AZ
Stephanie Espinosa
BMO Harris Bank , Tucson
Respected and well established in the financial industry, Stephanie returned to Arizona in early 2017 and joined the BMO Harris Bank team as AVP and Branch Manager at St. Phillip’s Plaza in Tucson. Stephanie helps her clients achieve their financial goals by leveraging her extensive knowledge of current banking products and services with her leadership, relationship and team building skills.
Michelle Felix
Michelle Felix
Michelle Felix Group, London
Looking for fun fitness activities for your disabled clients – seated, supported or standing? Michelle Felix inspires clients to greater fitness and well-being. . She creates a journey of spatial and self-discovery as part of a fun filled full-body workout; providing rich audio description for your blind clients, visual enhancements for your clients with low vision and the kinaesthetic feel good factor for all ages and abilities.
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Megan Ferris
Dog Utopia Daycare & Spa, Surrey- White Rock
Dog Utopia was created to enhance the well-being and happiness of dogs and their families by providing a reliable and comfortable experience, as all dogs need mental as well as physical stimulation to keep them happy and healthy. Our goal is to create a calm experience for each dog we care for and treat each dog as an individual and not a member.
Heather Friedman
BMO Bank of Montreal, Toronto
As a Commercial Account Manager with BMO Bank of Montreal, I offer professional experience, industry insights and financial solutions you can depend on to help manage your business successfully. Whether you’re just starting up a business or looking for ways to run your business efficiently and cost effectively, I can help you choose the best solutions for your goals.
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Natalie Friese
Nature's Vibe, Cambridge
Nature's Vibe is family owned and staff-energized Natural Health Center, Store & Smoothie bar. When you walk into the Vibe you can talk to a professional natural healthcare practitioner, grab a delicious and nutritious smoothie and be guided through our large dispensary of vitamins, supplements, essential oils, herbs, teas and homeopathic remedies. You will then be empowered to learn more yourself through our educational tools like our social media channels, website and wellness workshops. Our team has 60+ years in alternative health experience. This, coupled with our genuine desire to help, is what has helped us develop a solid reputation - a place where you can not only easily get answers to your question, but also the care you had hoped for and the product quality you need.
Dawn Gabel - AZ
Dawn Gabel
Partner, Quarles & Brady, Phoenix
Dawn advises clients on sales and use tax, property tax issues, multistate income tax issues and tax litigation. With over 25 years of experience, Dawn effectively advocates for her clients before agencies, administrative boards and in trial and appellate courts. She works within many industry sectors to advise clients in valuation, exemption, sales and use tax matters, audits and more. Dawn is recognized by Best Lawyers in America, Southwest Super Lawyers and is a frequent speaker on local and national tax issues.
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Catherine Gardiner
CG Marketing and Communications, Calgary #1
As a results-driven Senior MarCom Advisor with 25 years of achievement, Catherine brings a broad cross-industry perspective and tactile delivery of new and disruptive products to her diversified project base. Experienced in multi-dimensional organizations with both B2B and B2C product streams, she focuses on strategic action, purposed growth measurable results. For more than a decade, she has been immersed in the dynamic world of innovation, cutting-edge technologies and new-market applications, constantly challenged by a competitive landscape and ancillary tech advances. It’s an addictive world where social media breeds today’s thought leader and where UX (user experience) and price are in constant battle for purchase decision dominance. Equally intriguing for her is championing varied, new business initiatives – a constant thread throughout her career. She has driven innovative and practical execution of end-to-end corporate strategy and marketing for ULP wireless, wearables, oil & gas, Professional services, agriculture, wellness, sport & fitness, and not-for-profits. She offers great familiarity with multi-tiered stakeholders (internal and external) and a mixed customer base – all requiring targeted, bottom-line value and clear, demystified communications. In all scenarios, realities of product production often demand quick realignment of the overall commercial rollout, product positioning, sales channels, and customer engagement and retention.
Shirley Garrett
Leaps & Bounds Personal Training & Clinical Exercise Inc., Surrey- White Rock
We care about your health and fitness as much as you do. You receive safe and effective fitness training and support to ensure optimum Health, Function and Fitness. Services include Personal Training and Small Groups, Corporate Wellness programs, Cooking lessons, Health Coaching, Rehabilitation and Injury management programs and much more in our semi-private training.
Ruth Gates
Ruth Gates
Ruth Gates Boutique | Atomy Gates Health and Wellness, Ottawa
Essential daily products that are of highest quality, at the lowest price. Global company that you are able to shop on line any time.
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Kimberley Gill
BMO, Calgary
As a Commercial Banking Analyst at BMO Bank of Montreal I help find creative and customized solutions for Businesses to finance their Operations. We provide Commercial lending, deposits and cash management services to a wide range of small, medium and large sized Commercial clients.
Sharon Gilmour-Glover
Light-Core Inc., Kitchener-Waterloo
Sharon is an experienced consultant, speaker and adult educator specializing in leadership, strategy and transformational change. She has unique skills as a business strategist leveraging research in human behaviour and organizational dynamics. In her work with clients, Sharon simplifies complex and seemingly impossible business problems by providing clients with practical, easy-to-use tools that improve their results exponentially.
Maggie Gold
Maggie Gold
Agora Regeneration Clinics, Vancouver
Maggie is the founder of Agora Regeneration Clinics Ltd. which provides unique naturopathic treatments to help people with drug and alcohol issues, specialising in people withdrawing from prescription drugs. She is looking to license this protocol into the US at this time. In addition, she wishes to start a wellness resort in BC to provide residential treatments and emotional support for those suffering from diabetes, heart disease, cancer, fibromyalgia, PTSD, and more. There will be detox/cleanse retreats as well as educational workshops and classes, in a forest/lake setting on 300+ acres. Executive summary available for potential collaborators.
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Karen Grant
K!ERS Marketing Group, Fredericton
Karen Grant, President of Kiers Marketing Group, a full service creative marketing firm, has been a member of the Fredericton business community since 1984. Karen’s involvement in the local business community includes being a member of the board and various committees of the Fredericton Chamber of Commerce; a member of the organizing committee for Ability New Brunswick's Feast in the Field fundraising event, as a member of the Fredericton Women in Business Network in its early years, and part of the executive for three years, planning sessions for the network including topics for meetings, speakers, annual trade show and silent auction fundraiser for local charities.
Kate Hodgson
9 to 5 Narrative, Toronto
Everyone has a story. What's yours? Kate helps professionals and teams to discover, develop and deliver their unique life experiences in a compelling story format that connects authentically with their target audience. Share your story of "the why" behind what you do, in a way that inspires and motivates. Kate offers individual coaching and group workshops that help professionals reach their goals by leveraging the power story in business.
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Daniela Hofmann
Freedom Medi Spa, Woodbridge
Daniela owns a boutique style Med Spa with over 20 years of experience in the industry. We use only gold standard technologies and provide real results. In a nutshell – We help you look as young as you feel.
Adriane Hofmeyr - AZ
Adriane Hofmeyr
Partner at Quarles & Brady LLP, Tucson
Highly effective in commercial litigation, and state and federal appeals, Adriane is licensed in Arizona, Colorado, California, South Africa, US District Court of Arizona, 9th Circuit Court of Appeals. Originally from South Africa, where she served as in- house counsel for the City of Cape Town, during South Africa's transition to democracy, as well as for a publicly-traded international clothing retailer. A business woman, lawyer, professor and mother, who understands the value of an advisory board. Practice areas: Commercial litigation, state and federal appeals, administrative litigation and hearings.
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Yvonne Hogenes
Malary’s Fashion Network, Surrey-White Rock
Malary’s offers high end boutique selection of evening wear and local designers along with over the top servicing. I also design and manufacture the TAB Custom-fitted Bras to fit what every “body” needs. Firma Energywear offers an innovative line of compression clothing for men and women in the active world - ”Where Health Meets Fashion!”
Cathy Hume
CHF Investor Relations | Capital Markets, Toronto
Cathy's background as a stock broker was the perfect training ground for her career as an investor relations professional. Her prolific skills in pitching stories have helped clients raise over $100 million to expand their business. CHF has played a major role in taking private companies public; helping them navigate the often turbulent, unforgiving markets.
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Conni Ingallina
SOS-Association Management Solutions, Phoenix
Conni Ingallina is the owner of SOS-Association Management Solutions, an Association Management Company. SOS Association Management Solutions is the only Accredited Management Company (AMC) in Arizona that provides experience and specialized management services for trade, professional and nonprofit associations.
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Kimberly Irwin
‘Even when grandma was 96 and bedridden, she still wanted gorgeous hair and pink nails'. Kimberly Irwin, founder of Haircuts on Wheels specializes in senior hair care service in homes, hospitals, retirement and long term cares salons. Our vision is to create the standard in senior hair care across Canada. So if there’s anyone hairy in your life, give us a call!
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Shelley Jackson
Buena Vista Massage, Surrey-White Rock
As a Registered Massage Therapist (RMT) since 1997, and the sole proprietor of Buena Vista Massage Therapy Clinic in White Rock since 2005, Shelley is committed to providing safe, smart, and effective health care services and improving health outcomes.
Bridget Jensen
Bridget Jensen
Better Bedtime Infant & Child Sleep Solutions, Cambridge
As a Sleep Consultant, I help families struggling with their children’s sleep. I provide a gentle, custom-sleep plan and in-home support to get children into healthy sleep habits that last.
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Irene (Yechen) Ji
TurnerMoore, Markham
Don’t lose sleep over your nightmares about Revenue Canada. Complete accounting solutions for small business. Specializing in financial statements, tax planning and preparation, bookkeeping and auditing.
Valerie Johnson
Valerie Johnson
Gooseberry Cove Cod, St. John's
Valerie Johnson is the proud owner of a cod ranch in Trinity Bay, Newfoundland and she produces a premium seafood called Gooseberry Cove Cod. Look for this 100% natural aquaculture product in fine restaurants in Boston, Chicago, Montreal and Toronto.
Joanna Jordan
Joanna Jordan
HarpBeat - Live Harp Music and DJ, Toronto
It’s not just by chance that Joanna Jordan is selected to play the harp at events where the music makes a difference. Joanna’s music is presented with elegance, authenticity and excitement in such a way that you and your guests will definitely notice. At Joanna's events, the jaws drop & people can’t believe that Joanna can take the harp to that level. Joanna has played the harp for Her Majesty, The Queen Mother; Her Royal Highness, The Princess Margaret; His Royal Highness’s, Prince Edward, Tina Turner, The Three Tenors, Robert Prince Albert of Monaco, Ralph Lauren, Hugo Boss, Harry Rosen, Max Mara, Kleinfelds Grand Opening Toronto; Yorkdale 50 Anniversary: Swarovski; Gucci; Jaguar: Mercedes Benz; Vatican Secretary of State, His Eminence Cardinal Casaroli; The Raja of Punjab; Franklin Roosevelt Jr. Pierre Elliot Trudeau; Wolfgang Puck, Al Gore, Ella Fitzgerald, Oscar Peterson, Mr. Tee, Chuck Berry, Toronto Blue Jays National Anthems and the International Olympic Committee.
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Susan Kandalaft
Executive Solutions, Calgary
Executive Solutions has been serving Calgary businesses since 1986, providing clientele with high performance team members in temporary and permanent placement services within their organizations. In addition, we pride ourselves on our long term relationships with both our clients and our candidates which has allowed us to stay at the top of our game, achieving a 95% placement success rate!
Zeniita Kassim-Lakha
Zenitta Kassim-Lakha
Habsons Jewellers Supplies, Vancouver
A locally owned and operated wholesaler of jewellery findings, tools, equipment, stones and supplies.
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Jennifer Kelly
New Initiatives Marketing, Toronto
Want results from your marketing? Call us in for marketing project management services that accelerate the growth of your company. Specializing in the implementation and execution of marketing strategy.
Jennifer Kirby
Jennifer Kirby, BA,CFP,CHS,CLU,GBA
Vital Partners Inc., Calgary
Jennifer is an employee benefits and insurance consultant and a Principal with Vital Partners Inc. Jennifer has a passion for helping companies and individuals to find innovative and cost-effective employee benefits and insurance programs. Jennifer works in collaboration with clients to understand their business and unique situation, and she has been a trusted resource to individuals, entrepreneurs, professionals across Western Canada for over 20 years.
Susan Lahey
SL Home Support for Seniors, Newmarket
Susan is dedicated to helping elderly loved ones live independently by providing practical non-medical support and personal encouragement to maintain freedom and comfort at home. These services are invaluable to adult children who juggle busy work schedules or who may not live close to their loved ones. Susan and her team currently serve York region and the GTA. Susan is also a specialist in the fine and decorative arts of Asia so she speaks Mandarin, and reads and writes Chinese. These additional skills provide great comfort to her Asian clientele. Susan is a nominee for East Gwillimbury Chambers of Commerce Women in Business 2016 award.
Dana LeComte
Dana LeComte
Tugwell Creek Honey Farm and Meadery , Victoria
Dana and partner Bob Liptrot started the Tugwell Creek Honey Farm and Meadery with a passion for bees, producing the finest honeys and hand-crafted mead from the local Sooke area on Vancouver Island, BC. Visit the ocean view tasting room and learn more about the world of bees, honey and mead.
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Bev Lewis
Positive Solutions Divorce Services, Barrie
Positive Solutions Divorce Services offers mediation and divorce services to couples across Ontario wanting professional guidance to reach an amicable resolution to their marriage breakdown.
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Joni Lien
SupperWorks, Mississauga
Busy? Want to Eat Well? Let us Help You! At SupperWorks, we shop, wash, chop, grate, slice, dice and clean up so you don’t have to! Simplify your life with fresh & healthy meal delivery, pickup, or in-store sessions.
Joanna Lovett
Joanna Lovett Sterling Ltd., Vancouver
Joanna designs and creates all her sterling silver and gold jewelry by hand. The pieces she produces are smooth, wearable and evocative of her home on the West Coast. Joanna has been selling her pieces to customers and galleries across Canada and the United States for over ten years and has created many devoted collectors and lasting connections.
Rosa Lupo
Gowling WLG, Kitchener-Waterloo
Rosa Lupo is a partner in the Corporate Commercial Group based in Gowling WLG's Waterloo Region office. With nearly two decades of experience, Rosa practises in all areas of corporate commercial law with an emphasis on mergers and acquisitions, debt and equity financings, licensing and distribution agreements, and real estate. She is in demand for those seeking practical, strategic advice from a lawyer who will get the job done efficiently and on time. Rosa serves on several boards and contributes tirelessly to a number of organizations to help make her community a better place to work and live.
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Cristine MacDonald
Wild Mouse Art Studio, Abbotsford
As the Principal at Wild Mouse Art Studio, Cristine conceptualizes and designs all kinds of marketing materials for both large and small businesses. Cristine has been working in the design industry for 25 years and has won many awards for her unique and distinctive art work.
Melanie MacKinnon
Nulantic Water Inc., Halifax
Melanie is a third-generation entrepreneur to work with municipalities and industries in Atlantic Canada to help protect their essential resource – water. Nulantic Water Inc., supplies equipment for water and wastewater processes to treat, disinfect and monitor. In an industry that has rapidly become more complex, we work with our customers to meet their unique needs. Our focus is: Water Solutions. Clarified.
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Dr. Wanda Lee MacPhee BSc, DC
The Centre for Epigenetic Expression, Halifax
Dr. Wanda Lee MacPhee has been a family chiropractor for over 20 years. As CEO of The Centre for Epigenetic Expression, she is co-host of Beyond Your Wildest Genes podcast, The Pain Relief Project and The Longevity and AntiAging Project. She sits as the NS representative on the Board of Directors of the Canadian Chiropractic Association.
Fiona Macrae BFA
Macrae Creative, Toronto
Running a successful communication and design company for over 25 years, Fiona is an expert who knows exactly what to say and how to say it for unprecedented successful marketing campaigns. Her strong and cohesive team engages its audience by building effective and relevant visual messages.
Christine Manning
Manning Canning Kitchens , Toronto
Manning Canning is a rentable commercial kitchen for small food entrepreneurs. On the preserves side of the business, they make assortment of award winning jams, jellies, pickles and marmalades available both on line and through an assortment of specialty retailers. At the kitchen they provide small entrepreneurs with kitchen access and consulting services so they can create, grow and expand their businesses.
Laura Marciniwe
Laura Marciniwe
Teletek Structures Inc., Kitchener-Waterloo
Laura has 19 years of experience in the telecommunication wireless industry, and is President and Founder of Teletek Structures Inc., a company specializing in communication towers. Laura has taken projects from concept to completion and provided project management, design and construction management services for tower installations.
Heather Marriott
Heather Marriott
360traction, Halifax
Based on 30 years of consulting in various sectors , Heather has developed 360traction. This is a learning and linking process that integrates the value proposition, the business model and the key business metrics to help organizations stop the fire fighting and crisis management that distracts time and resources from building greater traction at each stage of the business lifecycle. 360traction enables companies to see the organization from the 100 foot view to pinpoint the issues that derail progress and success. Heather believes in the value of continuously updating our understanding of business management practices and has most recently participated in the Strategyzer business model generation masterclass in London , England.
Maureen McCabe, Marketing Consultant
McCabe Marketing, Toronto
How do you attract more customers? With a marketing strategy and action roadmap that work. Our team works with established business owners to create and manage successful marketing projects that generate more sales leads. Request FREE report: Marketing Mistakes that Reduce Profits
Suzanne McFarlin - AZ
Suzanne McFarlin
Executive Leadership Coach, Tucson
As a coach, speaker and strategist, Suzanne’s passion is aligning leaders with values, authenticity and inspiration to contagiously change the world. She specializes in executive coaching and leadership development with an emphasis on intentional living. She is a graduate of the University of Michigan, a Board-Certified Coach and a Professional Certified Coach.
Julia Miessner, CPA, CFF, CGMA
BeachFleischman , Paradise Valley
Julia has 20 years of public accounting experience with a diverse background in audit, accounting, tax and litigation. Since 2002, Ms. Miessner has specialized in the area of litigation support services. As a forensic accountant, she has authored reports and offered testimony as an expert witness in connection with numerous civil litigation cases involving marital dissolution, probate and trust accounting issues, lost profits and various types of economic damages. She has also conducted investigations involving allegations of financial mismanagement and fraud.
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Sheri Millage
Sherlase Clinic Inc. , Markham
Since 2000, Sheri Millage, owner of Sherlase Clinic Inc. strives to bring the best medical esthetics services to her clients. Her group of professional technicians, Doctor and medical professionals pride themselves in providing a no-pressure, result focused, educational environment.
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Lucy Mrakawa
Woolrich Group Design & Construction, Calgary
As Manager of Operations Lucy is responsible for analyzing and continuing to develop new plans to drive the company’s growth and nurture new business opportunities. Lucy is excited to work with a great team of likeminded professionals focused on delighting our customers with their design, renovation and construction projects.
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Anthea Mumby
Mumby Insurance Brokers, Waterloo
Mumby Insurance Brokers, Inc. has been providing personal and business insurance solutions to Canadians since 1975. Meet Anthea on her website and find out what sets her company apart. While you are there, she invites you to download our book, "Insurance Exposed -- What You Need to Know."
Caroline Mundell
Function Health Club, TriCities
Function Health Club has been helping people with their health and wellness goals since 2009. We pride ourselves in creating individualized fitness and nutrition programming along with creating a supportive community environment that encourages people of all ages to FunctionBetter! Whether you are looking to gain muscle, lose body fat, feel more energized or just get out and get active with a fun group of people, we are the place to be!
Sherri Munro
Munro Consulting Services, Mississauga
Sherri Munro is the founder of Munro Consulting Services, and co-founder of Capital Ready, specializing in working with women entrepreneurs, and as a result, enabling them to feel prepared, knowledgeable and confident to grow their business. Capital Ready offers consulting services to better position companies for growth, working with established businesses that want to scale up to seven figures in revenue. Capital Ready creates tailored blueprints that assess barriers and identify opportunities for growth as well as offer consulting services to help them develop human and financial capital strategies. We also offer strategic consulting to financial institutions to help them develop the right language and approach, make meaningful connections and have better conversations with women entrepreneurs. WHY? Because too often business owners don’t ask for the capital they need for significant growth and we want to influence those conversations with lenders or investors. We are driven by our passion to see companies reach their potential and seize opportunities for growth and to position financial institutions to engage in this conversation.
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Gina Murphy-Darling
Mrs. Green's World, Phoenix
Gina Murphy-Darling is the founder and CEO of Mrs. Green’s World. She was born to inform and to engage individuals and businesses in the movement toward global sustainability. As the creator and voice of Mrs. Green’s World Radio Network, Murphy-Darling is a trusted voice in the sustainability movement among experts and mainstream Americans.
Holly Myers
Holly Myers
AquaCleanse Colonic Hydrotherapy Inc., Halifax
Holly’s focus is on “the bottom line,” because a healthy body begins – and ends – in the colon. Colon hydrotherapy is an important part of your self-care – something you can do for you. Whether you feel great and want to keep it that way, or you’re sick and tired of being sick, this safe and therapeutic practice can be life changing. Working with both Naturopathic and Conventional medicine and doctors, Colon hydrotherapy can be an effective treatment for constipation, bloating, dietary issues, IBS, stress, anxiety, depression, trauma and surgery preparation.
Rajini Nagendran, MBA
BMO Bank of Montreal, Toronto
As a Vice President, Commercial Banking with BMO Bank of Montreal, Rajini brings twenty years of professional experience and leads a team of Commercial Account Managers who offer banking solutions you can depend on to help manage your business successfully. Whether you are just starting up a business or looking for ways to run your business efficiently and cost effectively, Rajini and her team can help you choose the best solutions for your goals. Rajini is also passionate about the advancement of women in business and represents BMO at various forums to promote BMO as the bank of choice for women entrepreneurs.
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Marjorie Neilson
Radically Creative, Aurora
I help businesses elevate their brand, from logo design, rebranding, printed and online materials, to social media and more. What’s hot in graphic design? LinkedIn packages (photo & background), Social Media banners, and custom PowerPoint design (not old-fashioned template with just your logo). If you’re a GTA member, you’ve likely seen me taking photos at events.
Dr. Kimberly Nembhard
GreySuits® Advisors Inc., Toronto
Kimberly is a Co-Founder and Partner at GreySuits® Advisors Inc. She works closely with the firm’s team of CFOs, Controllers, Accounting Administrators and Bookkeepers who provide entrepreneurs and small and medium-sized enterprises (SMEs) with tailored part-time, on or off-site, scalable financial and operational solutions to address its clients' specific business needs. To learn more about what GreySuits® can do to help your business grow, contact us today at 647-888-7872.
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Larissa Neville
Clearline Chartered Accountants, Surrey-White Rock
Larissa Neville is a chartered professional accountant with a passion for working with small business owners to help them achieve greater success. Larissa has extensive experience in accounting, taxation and auditing with a keen interest in developing relationships and working closely with her clients, understanding their needs to ensure that they are on the right track for financial success.
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Jan Nighswander
J. Nighswander & Associates Inc., Calgary #1
Jan Nighswander is an organizational development and human resources specialist with 30 years of experience working in Alberta's energy industry, private health care businesses and management consulting practices. Through her experience working in and with dynamic companies in senior leadership roles, Jan brings a straightforward, practical approach to helping leaders and organizations find solid solutions that support their business success.
Colleen O’Brien
Practical Solutions Vocational Services, London
Practical Solutions was created in 2005, based on Colleen O’Brien’s own experience with personal and professional transition, as well as the belief that we all have employability potential even during a divorce, injury, or other life changing circumstances. Colleen works closely with clients to provide a comprehensive vocational assessment to determine income potential, realistic occupation options and fair spousal support. Colleen believes that introducing this process early in the divorce or trauma process can help all parties to minimize feeling overwhelmed and gain a sense of control over their own future.
Kathleen O’Grady
Kathleen O’Grady Design/grady bleu, Saskatoon
Kathleen, designer and creative director makes clothing for women who appreciate style, quality and authentic simplicity in their dress. Promoting awareness of the 'slow clothing' movement, she uses mostly natural fabrics such as silk, wool, cotton, linen and hemp.
Gina Ore
Gina Ore
Passion for Patients, Phoenix
Gina has enjoyed a 25+ year career in relationship engagement and successful fundraising. She has worked closely with medical professionals, generous donors, and dedicated volunteers who have supported healthcare, human services, and medical research. She now teaches healthcare professionals more effective ways to communicate with staff and patients. This mission-based work was inspired by the simple question: How can we bring Medical Etiquette and Good Manners back to healthcare?
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Rhonda Page
Know Your Difference, Toronto
Rhonda has 30 years experience building global brands for companies like Kraft and Coca Cola. She works with consultants, coaches, and creative professionals to get them clear on the ONE THING that makes them different, so they can get great clients and keep them long term. Her online classes attract students from all over the world.
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Jodie Pappas
Clean Kiss Organics Inc., Oakville
Jodie Pappas is the Founder and Chief Creative Officer of Clean Kiss Organics Inc., an Oakville based artisan handcrafted manufacturer of all natural products for your body, face, hair and home. Jodie has a passion for living a clean, active and healthy lifestyle which is how she started Clean Kiss Organics in her quest to find a natural deodorant that actually worked. Since Jodie loves to cook (and eat well!) making her own natural products came as second nature and thus Clean Kiss was born!
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Megan Pasicov
Toronto Assistant Services, Toronto
Megan and her amazing team set up busy business people in the Toronto area with a Virtual or Personal Assistant - starting at 5 hours per week! All assistants are thoroughly vetted and remain employees of the company, making it easy for clients to simply pay for the hourly services provided. Servicing small businesses, entrepreneurs, big businesses, busy housewives, or anyone who needs an assistant!
Kim D. Paskal - AZ
Kim D. Paskal, CPA, MBA
Beach Fleischman, Tucson
Accounting professional for more than 2 decades, Kim has a broad perspective and variety of experience to guide her individual and professional clients. Her specialties include tax-planning, consulting, and compliance for clients in the financial and professional services industries. She also serves clients in retail, medical, real estate, construction and more. Kim is very active in diverse organizations, giving back and building a stronger community.
Barbara Penn-Atkins - AZ
Barbara Penn-Atkins
Owner of Penna Group and Sunrise Beginnings, Author of 70 is the New 40, Phoenix
Barbara Penn-Atkins is known as the “Transition Lady.” She is an internationally known Certified Retirement Transition Life and ReCareer Coach, Speaker and Author of ’70 is the New 40 – Bonus Years Here We Come’ who recognizes the importance to develop a holistic plan (inclusive of financial and personal) for living life livelier in a style that is rewarding, fulfilling, meaningful and has purpose.
Nicole Pereira
Cambridge Honda Centre, Kitchener-Waterloo
I am in the car business, but I think of myself as being in the “people business”. At Cambridge Centre Honda, our customers know they will receive exceptional customer service at our dealership, and that is what keeps them coming back.
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Heidi Pfleger
Progressive Concepts Inc , Kitchener-Waterloo-Cambridge-Guelph
As a seasoned member of Progressive Concepts, Heidi helps executives and business owners by understanding their business goals, existing practices, and providing recommendations to increase profits. Heidi also provides clients with training on the Sandler Selling System and coaches them through typical selling obstacles to increase their closing ratio and their bottom line. Her primary focus is to help businesses grow at a much faster rate and increase their market share. Heidi is a globetrotter, mother and deep-rooted Yogi who has been teaching yoga for over 25 years. Her knowledge of self-actualization and ability to formulate develop trusting relationships make her a perceptive coach, advisor and confidant. Heidi is an active member of the Brantford Brant Chamber of Commerce. She belongs to The Rotary Club of Cambridge, “GroYourBiz” and volunteers weekly at the Grand Valley Institution for Women in Kitchener.
Audrey Ple
Audrey Ple
Magenta Marketing, Vancouver
What gets us excited at Magenta is an opportunity to develop great brands, write compelling content, and build marketing programs to drive results. We’re a team of marketing pros with tons of experience and creative energy. From marketing strategies, to planning and execution, we take care of getting our clients noticed.
Angelika Podgorska
McQuarrie Hunter LLP’s Litigation Practice Group, Vancouver
Angelika works in McQuarrie Hunter LLP’s Litigation Practice Group, focusing primarily on family law and employment law (non-union), with experience in general civil litigation, property/real estate litigation, estate litigation, commercial litigation, plaintiff’s injury and ICBC defense work.
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Patti Pokorchak
Small Biz Sales Coach,
I work with service-based entrepreneurs who want to make a difference AND make money, without being salesy. We figure out where you want to go and put together an action plan of how to do it. After having started 11 businesses, one going to 20 employees and over a $1million in sales, and advising hundreds if not thousands of entrepreneurs, I’ve sold and marketed just about everything from bar codes systems and IBM mainframe computers, to blank books, lambs and plants. I’m the author of The Accidental Farmer:Adventures of a Serial Entrepreneur which is NOT about farming but how to start and run an ethical FUN business.
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Liza Provenzano
SparkHR, Mississauga
Liza Provenzano is Founder of SparkHR, a human resources firm that focuses on helping businesses to become more successful through the performance of aligned, capable and engaged teams. Liza is an experienced HR professional, bringing twenty years of practical HR perspectives and insights to the solutions that SparkHR offers clients. With the depth of HR experience Liza brings to the table, she is able to work as a trusted advisor to implement the HR actions businesses need to achieve their business plans.
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Kathleen Rake
Click Media Works, Abbotsford
Kathleen Rake is founder of Click Media Works, a Fraser Valley-based hands-on communications firm where she and her team of professional writers, editors, and media specialists work to help you deliver your message to your audience, quickly and with impact.
Theresa Reno-Enouen
Vice President, Senior Commercial Relationship Manager in Phoenix, Arizona BMO Harris Bank , Paradise Valley
Over 30 years in the financial services industry specializing in commercial lending, treasury management and providing outstanding client services and relationships.
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Joanne Richardson
MNP LLP, Abbotsford
Joanne is an accountant with over 20 years experience in assisting individuals and their businesses with accounting, tax and business consulting needs. Though Joanne serves a wide range of industries, she also specializes in serving health care and other professionals. Joanne excels at creating cohesive tax plans that suit client needs and she provides a high level of responsiveness and caring.
Judith Richardson
GroYourBiz Ltd., PONO Consultants International Inc., C-Level Executive Solutions , Halifax
As founder of PONO Consultants International Inc., and active member of C-Level Executive Solutions (CEO, COO, Strategist), and Board Chair of Halifax GroYourBiz, “it’s about change and growth!” Judith knows how to make things happen. She is an expert in bringing the right players together so clients reach and even exceed their business objectives.
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Cayley Rodd
Pavey Law LLP, Cambridge
Cayley is a lawyer and partner at her law firm serving the Waterloo Region and Cambridge in particular. Her practice focuses on corporate work for owner operated businesses, ranging from sole proprietorships to corporations with hundreds of employees. She also works with a number of local not for profit and charitable groups, handles real estate law (both residential and commercial) and wills and estates. She is a Rotarian, loves cycling and is active in the community, currently serving as the Board Chair for the local women’s shelters.
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Jas Salh
HollisWealth, a division of Scotia Capital Inc., Surrey
Jas provides clients holistic financial solutions allowing them to make informed decisions regarding their Investments, Retirement and Estate Planning. Jas works with you, managing your financial journey at every stage of your life and connecting you with other professionals as needs arise.
Charlene Savoie B.A., R.T.C., E.F.T.
Peaceful Families & Peace Within Me , Moncton
Peaceful Families & Peace Within Me is here to assist you to tap into your inner peace. The owner, Charlene Savoie, does this as she guides you to either release stress and anxiety through Emotional Freedom Techniques (a.k.a. tapping) or helps you to be a more mindful parent as a Parenting & Family Coach. Either way, more peace within is her goal.
Nicky Schleihauf
Nicky Schleihauf
The Assistants, Aurora
The Assistants is a one-stop-shop for busy entrepreneurs who need hands-on help in running their businesses. Nicky Schleihauf leads a team of virtual assistants, professional freelancers and project managers who work together to fulfill their clients' needs. Some services include general technical support and software solutions, social media management, digital marketing, web design, project management, copywriting and bookkeeping.
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Jaci Scully
Jaci Scully Creative, Phoenix
After hanging up her “Corporate America hat”, Jaci found herself going back to her roots in branding. Once she began working in branding again, folks instead of creative teams, she knew she’d found a new passion and a whole new breed of thinkers. Specialties: Visual brand strategist and director, creative consulting, web, social media, video/photoshoots and client service to ensure the brand folks are pleased.
Linda Shaw
Legal Shield, Aurora
Linda is an Associate for LegalShield. Prior to this, Linda worked as a chartered financial planner for 30 years. During this time, Linda saw first-hand how families often faced obstacles in obtaining the legal services that they wanted or needed. Necessities such as Wills and Power of Attorneys were neglected. With LegalShield, these services are covered for a low monthly fee and the company works with referral lawyers from a long established Toronto firm. Linda also knows how lonely it can be at the top! To be able to call a law firm for advice on any matter, trivial or traumatic gives an entrepreneur peace of mind and LegalShield makes this possible.
Elizabeth Shih
Elizabeth Shih
Elizabeth Shih Communications, Saskatoon
I tell entrepreneurial success stories of small and medium-sized businesses and chronicle how they give back to the community. I specialize in writing articles, enewsletters, awards applications and more. I also edit both business and academic documents.
Brenda Sibley
SinglePoint Staffing, Phoenix
Brenda is the CEO and Co-Founder of SinglePoint Staffing, a cost-effective, flexible, enterprise-wide staffing solution for sourcing, screening and placing top talent for our customers. This talent includes a wide range of professionals from mid-level specialists to executive level managers and directors in a variety of fields. We are the Single source for your hiring needs.
Roberta Snider
Roberta Snider
Personal Edge Training, Kitchener-Waterloo
Roberta Snider owns and operates a highly successful personal training studio in Kitchener called Personal Edge Training. For the past 14 years, they have specialized in helping people change their lives through safe and effective assessment, customized programming and implementation of exercise and nutrition programs.
Marnie Sohn
Russel + Sohn Photography, Toronto
Russel + Sohn is the premier photography studio for successful professionals and entrepreneurs who want to take their business to the next level. Our in-depth approach guarantees executive portraits and headshots that look great, feel authentically like you, and that you will be proud to to have representing you and your brand.
Jill Stairs
Jill Stairs, CPA, CGA
EPR Daye Kelly & Associates, Fredericton
Jill is a partner with EPR Daye Kelly & Associates in Fredericton, NB and enjoys working with a diverse group of clients, providing business advisory, assurance, and tax services for individuals, not-for profits, municipalities, and small businesses across a wide range of industries. Jill has a professional background in the IT and Energy sectors, and is actively engaged in several non-profit and charitable organizations in Fredericton, which help her to build strong, meaningful relationships in the community.
Cindy Stradling
Cindy Stradling
THRIVE by Cindy Stradling, Markham
Facilitator, coach, speaker, sales consultant and author, Cindy Stradling has developed unwavering resilience through her journey and has developed her THRIVE program to show others how they can too. Through her THRIVE program and personal coaching, Cindy helps clients move through their immediate challenges and build personal resilience to thrive through the next challenges life presents.
Myrlene Sundberg
Urban Mode Furniture Boutique, Toronto
Created 40 years ago, Urban Mode is a modern furniture boutique showcasing such innovative brands as Blu Dot, Softline, Muuto, Normann, Hay, DellaRobbia & Pablo. Voted Best Furniture Store in Toronto for the 4 years. Experts in sourcing for hospitality, corporate, retail and residential.
Meagan Swan
Meagan Swan
Pavey Law LLP, Cambridge
Meagan is a Litigation Partner with Pavey Law LLP, a full service law firm located in Cambridge, Ontario. Meagan has extensive experience in civil litigation and her practice includes business and commercial law matters, employment law (both employer and employee), estate litigation and administrative and health law. As with all the members of the Pavey Law LLP team, Meagan is committed to providing quality and focused advice to address the needs of business owners and individuals within the community.
Athena Taddei
Athena Taddei
Little Fish Big Pond Inc., Burlington
All businesses have one common thread... CUSTOMERS, and we are OBSESSED with designing AMAZING Customer Experiences. We are a team of CREATIVE and STRATEGIC problem solvers who help organizations of all sizes, sectors, and industries achieve successful OUTCOMES through: CORPORATE CULTURE, EMPLOYEE AMBASSADORS, PROCESSES, SALES and CUSTOMER SERVICE TRAINING, STRATEGIC MARKETING, BRANDING, DESIGN and much, much more.
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Looi Tan
Musica Academy-Yamaha School Ltd, Calgary
Established in 2001, Musica Academy is an authorized Yamaha music school in Calgary. We offer high standard music lessons in keyboard, piano, violin, guitar, flute, music history and music theory. Music classes are available in both group and private settings at two locations - NW Calgary and SW Calgary.
Laura Tanzer - AZ
Laura Tanzer
Owner/Designer/Engineer of Laura Tanzer Designs, Phoenix
Award winning designer Laura Tanzer makes modern clothing for women with a focus on quality of style, materials, construction, and fit. Her studio in Tucson, Arizona creates timeless and sustainable fashion by blending natural fibers with classic, yet modern, styling, exquisite textures, and original digital prints to create clothing that is easy to wear as well as beautiful.
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Angie Tsai
To create the products that deliver visible results, BIOESQUE® looked towards science and nature. Our elegant formulations are derived from pure, powerful natural ingredients, because we understand a product can only be as good as what’s inside. At, BIOESQUE®, beauty is more than just skin deep. It’s a way of life.
Laura Valvasori
Laura Valvasori
Good to Grow Marketing & Flying Solo Academy, Burlington
As the owner of Good to Grow Marketing, Laura helps business-to-business companies overcome the overwhelm of marketing through better strategy and planning. As the Founder of Flying Solo Academy, Laura helps people from the corporate world become successful solo consultants and create a life they love.
Dr. Irit Van-Ham
Olliane, Aurora
Olliane was created in order to offer non-toxic, highly effective, all natural, and personalized skincare products. It was created as an alternative to traditional products that contain potentially harmful ingredients that may damage your skin and affect your health. Olliane creates customized products that are formulated to match your personal needs and preferences with the ideal combination of active plant-based ingredients.
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Angelika Vance
TELUS Communications Inc., Surrey/White Rock
Angelica Vance is Director of Product & Services for Small Business Marketing at TELUS, a leading national telecommunications company that provides innovative communications, information, and entertainment solutions for customers at home, at work, and on the go. She and her team are passionate about helping businesses succeed by developing and delivering solutions that meet their evolving needs.
Wendy Vineyard
Vineyard & Associates, Toronto
Ready to avoid premature aging? Wendy inspires and guides women to look and feel 10 years younger naturally! She’s the author of Powerful Habits to Grow Younger Every Day, a speaker, workshop leader, and a transformational coach. Book your free session now:
Donna Vocaturo Cohen
DoctorCare PLLC & Business Office Suites LLC, Phoenix
Donna is the owner and manager of the professional executive suite rentals conveniently located in the heart of upscale Kierland, Scottsdale. Donna also wears a second hat -- that of the CFO, Administrator and co-owner of DoctorCare, a valley-wide Primary Care medical practice that offers housecalls. Insurance and Private Pay patients accepted.
Ronalda Walsh
Ronalda Walsh
Nine Island Productions, St. John's
Ronalda understands the importance of growing your business, protecting reputations, and building trust. She has 20 years of experience developing corporate strategies in media relations, public affairs, crisis communications, internal communications, video marketing, presentation and media training.
Judi Walsh
The Habit Interpreter, Toronto West
Why would anyone need a habit interpreter? Because you’re on the edge of amazing things and your instincts say ‘I’m getting in my own way’. Being human means we will struggle with things that are very important to us. Coaches are plentiful. Habit Interpreters are rare.
Korean Whitney
World Financial Group, London
Korean Whitney is a Financial Advisor and Educator. Her passion for the past 16 years has been Financial Literacy - bringing Canadians a financial education they never had, but always deserved! She prides herself on teaching financial concepts and strategies to serve and empower all walks of life to fully engage in and understand their personal financial future. After all, how long do we need money in our life?!
Lynn Williams
The Lifestyle Protector, Vancouver
The Lifestyle Protector is a boutique financial advising practice helping business owners, lawyers and health professionals build, protect and preserve wealth so they flourish financially.
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Diane Wooden
Diane Wooden Consulting, Halifax
I provide clarity for employers with their people issues. These services include conflict resolution, recruitment, retention, termination, performance management, facilitation, HR strategies and processes.
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Lee Woodward
Woman in Disguise, Phoenix
Fortune 100 executive to entrepreneur, aerospace to wigs, ultra-running to ballroom dancing; Lee believes in the power of personal transformation and pursuing happiness. Her mission is to help women experience both through the simple act of wearing wigs. In 2015, Lee left a successful career as a Fortune 100 executive to launch her own business, Woman In Disguise. Her dream is to help women transform how they look and feel, and through that transformation, to feel beautiful, bold and fun. Woman In Disguise focuses on creating experiences that take women to their happy place.
Jackie Wszalek
Splash Printing, Marketing and Design, Phoenix
Splash Printing, Marketing and Design empowers innovative business leaders with creative, marketing strategies and tools to meet their sales goals with great business cards, brochures, banners, etc. Communicate your message well with great design, content and quality collateral.